The Advertising Control Agency is a nonprofit company with the main object of controlling the content of advertisements displayed in Cyprus to ensure that they are legal, decent, honest and that they are telling the truth. The FED was created by the Cyprus Advertising Association, the Cyprus Advertising and Communication Association and a multitude of mass media.

The FED operates with a view to protecting the Consumer. Thus, individual consumers and consumer associations do not pay any fees to control ads that, in their view, are contrary to the Cyprus Code of Ethics for Communication.

Complaints are accepted if submitted in writing and with names (see mandatory fields in the complaint form).

In the case of a consumer complaint, the consumer’s details (name, telephone number and contact email) remain confidential unless he / she agrees to disclose to the advertiser.

SPAVO is a member of the Primary Audit Advisory Committee and participates with a representative.